Senior Brand Manager

Major Responsibilities：

• To develop and have agreed, marketing plans (situation analysis, strategy, objectives, action plan and control) to maximise profitability and build product awareness.
• To develop and organise, with the support of the Medical Manager communication campaigns (i.e. conferences, symposia, round tables) for assigned product.
• To develop promotion materials for assigned product and present to sales team as sales support tool.
• To prepare, in collaboration with Marketing Manager, plans for new product development (esp. packaging) and implement launching.
• To monitor product performance and profits of assigned product on local market and adapt marketing plan accordingly.
• To develop and maintain assigned professional expertise and keep abreast of market trends bearing on own product.
• To develop and keep good relationship with key opinion leaders

Requirement：

• Medical/pharmaceutical University Degree or equivalent through experience
• MBA graduate is preferable
• Good Command of English
• 5+ years experience in Product Management with a multinational pharmaceutical company
• Min 1 year of medical sales experience