Professional Product Manager

Major Responsibilities：

• Achievement of sales target
• Achievement of market share target
• Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
• Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, resources and sales projections, etc.
• Accurate collection, analyses and monitoring of market intelligence including competitors information
• Gaining market and customer insight through relevant market research programs
• Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives
• Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts
• Establish partnership and relationship with key external experts to develop and strengthen brand endorsement
• Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance
• In consultation with Training function to ensure the input and involvement of sales force brand-related training as appropriate
• In consultation with Demand Management and with input from the Sales function, the production on a monthly basis of consensus, rolling demand forecasts
• In consultation with NPD and/or BD function, the input to the development of commercial value appraisals for new products/indication or business opportunities
• Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning

Requirement：

• University degree, Medical Science, Pharmacy or related major.
• Minimum of 5-7 years experience in pharmaceutical industry and 2-4 years experience in brand management.
• Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.
• Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard soft ware applications, especially Power Point.
• Proactive in problem solving and a team player.
• Passionate for excellent work, self-motivated and customer orientated