(Sr.)Product Manager - Consumer

Major Responsibilities：

• Achievement of sales target
• Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
• Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, resources and sales projections, etc.
• Accurate collection, analysis and monitoring of market intelligence including competitors information
• Gaining market and customer insight through relevant market research programs
• Development of trade marketing strategy and promotion programs
• Design and execution of product digital marketing plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives
• Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts
• Establish and leverage partnership with key retail accounts to strengthen in-store brand performance
• Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance
• Work closely with external business partners including distributor, merchandiser and trade customers to ensure high quality execution of promotion programs
• In consultation with Demand Management and with input from the Sales function, the production on a monthly basis of consensus, rolling demand forecasts
• In consultation with NPD and/or BD function, input to the development of commercial value appraisals for new products/indication or business opportunities
• Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning

Requirement：

• Bachelor’s degree and above
• Minimum 3 years of brand management experience in cosmetic/skincare industry with multi-national companies or account management experience with digital agencies
• Demonstrated solid experience in digital marketing and e-commerce with excellent commercial insight and strong analytical skill.; brand marketing strategy development, promotional programs development and execution a plus
• Experience in modern trade/channel management is preferred
• Proficiency in written English and PC is a pre-requisite requirement
• Excellent communication, strategic thinking, analytical, and account management skills
• Passionate for excellent work, self-motivated and customer orientated