Retail Marketing Manager

Major Responsibilities：

• Achievement of sales and market share target
• Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
• Develop therapy area long term vision and commercial strategies
• Development and preparation of 3-1 Plans and Forecasts for the assigned product portfolio, including details of marketing strategies, resources and sales projections, etc.
• Design and development of therapy area marketing tactics and leadership of the implementation of these tactical programs
• develop innovative key external experts (KEE) management and influencing plan
• Manage Marketing Sales interfaces to ensure integration of marketing and sales-force activities
• Assessment of sales performance and identification of variances to plan; recommendation and implementation of proposals that rectify or capitalize on current sales performance
• stablishment of systems that collect, analysis and monitor market intelligence including competitors information
• Design relevant market research programs
• Identify market research needs to gain customer and patient insights for strategic decision making
• Leadership of therapy area specific cross-functional team including Medical, Marketing, Regulatory, Legal/IPR and Government Affairs/Market Access that delivers competitive advantages and responds rapidly to the changing environment
• In consultation with NPD and/or BD function, the development of objective commercial value appraisals of new product or business opportunities
• In consultation with Market Access/Government Affairs function, the development of market access strategy and plan
• Appointment, control and management of advertising agencies and market research companies
• Supervise and guide the work of subordinates (usually will be Sr. Product Manager/Product Manager/Assistant Product Manager).
• Performance management and appraisals for subordinates.
• Lead and manage a brand management team and to develop the competency of the team through guidance, coaching and the implementation of appropriate training and development programs.
• Preparation of presentations and background materials for regular commercial meetings, periodic financial updates, and business reviews by senior management
• Ensure that all activities undertaken by the marketing team staff fully comply with the Company’s policies/standard, and the laws and regulations of China.
• Full-fill other tasks assigned from superior

Requirement：

• Bachelor degree, preferably in medicine , pharmacy; MBA is a plus
• More than 7 years working experience in pharmaceutical or healthcare industry, at least 5 years brand/ portfolio management experience, OTC or healthcare brand management preferred.
• Good competency on market intelligence & customer insight
• Solid strategic thinking for the brand building
• Strong communication skill , and good interpersonal skill
• Analytical thinking , creative , teamwork
• High level of integrity
• Willing to take frequent travels upon business needs