External Communication Manager

Accountabilities：

Product communications projects

•  develop product communications strategic plan to support the marketing objective
•  new product launch communications
•  leverage any brand communication opportunity both internally and externally to further build brand equity
•  disease and product & treatment knowledge education among public through effective PR campaign
•  project budget review and control

Product crisis and issue management plan

•  develop crisis communications plan in line with brand strategy in time of  issues/crisis
•  prepare issue mapping and Q&A protocol for each brand
•  Issue management SOP and media policy training in each brand team

Product media relations

• develop and manage strategic media relations
• maintain and expand media database and reach
• ongoing media educational events and interviews

Required Skills：

• Business awareness: good understanding on company strategies and business focus
• Communication and interpersonal skills (with both internal and external parties)
• Project management: planning, execution, agency management, creativity, cross-function coordination
• Language skill: speaking, writing and editing in both Chinese and English